Brand Marketing Manager

Position Overview

We are seeking a strategic Brand Marketing Manager to develop and strengthen our brand identity within the software application partner ecosystem. This role will focus on crafting consistent brand messaging, elevating our market presence, and building brand equity among software developers and vendors. The ideal candidate will combine creative vision with analytical thinking to position our brand as the preferred integration platform for software partners while ensuring alignment with our overall company identity.

Key Responsibilities

• Develop and implement a comprehensive brand strategy specifically tailored for the software application partner segment

• Create brand positioning and messaging frameworks that resonate with technical audiences while maintaining company-wide brand consistency

• Oversee the development of brand guidelines for partner marketing materials and co-branding initiatives

• Collaborate with software partners to create mutually beneficial brand alignment and co-marketing opportunities

• Manage the brand presence at industry events, developer conferences, and partner showcases

• Monitor brand perception and awareness among the software development community through research and analytics

• Lead brand storytelling initiatives that communicate our platform's unique value proposition to potential partners

• Guide the creation of branded content including case studies, success stories, and partner testimonials

• Ensure consistent brand experience across all partner touchpoints including portal, documentation, and support materials

• Measure and report on brand health metrics within the software partner ecosystem

• Perform additional duties and special projects as assigned by management to support evolving business needs and team objectives

Required Skills & Experience

• 2+ years of experience in brand marketing, with at least 1 year focused on technology or B2B brands

• Demonstrated success in developing brand strategies for technical audiences

• Understanding of software integration concepts and the partner ecosystem landscape

• Experience with co-branding initiatives and partnership marketing

• Strong portfolio showing successful brand campaigns and messaging frameworks

• Proficiency with brand management and measurement tools

• Excellent communication skills with ability to articulate brand vision to both technical and business stakeholders

• Data-driven approach to brand performance measurement

• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred Qualifications

• Experience building brand strategies for developer platforms or API products

• Background in technology marketing with understanding of developer personas

• Knowledge of software marketplace dynamics and partner ecosystem branding

• Experience with brand positioning in competitive technology markets

• Familiarity with technical community building and developer experience concepts

• Understanding of how brand influences integration decisions in software partnerships

Tools & Technology Proficiency

• Brand management and asset management systems

• Market research and brand analytics platforms

• Design collaboration tools for working with creative teams

• Content management systems for brand content distribution

• Social listening and brand monitoring tools

• Understanding of developer portals and technical documentation from a branding perspective

• Familiarity with community platforms used by software developers

Join our team to elevate our brand presence within the software application partner ecosystem. Your brand expertise will directly contribute to strengthening our market position and creating a compelling brand identity that attracts and retains valuable software partners.