Marketing Executive (Key Account)

Position Overview

We are seeking a strategic Marketing Executive to lead our marketing initiatives targeted at key accounts and channel sales networks. This role will be pivotal in developing and implementing high-impact marketing strategies that strengthen our relationships with enterprise technology partners, drive collaborative opportunities, and increase partner-driven revenue streams.

Key Responsibilities

• Design and execute targeted marketing campaigns specifically for enterprise-level key accounts and channel sales networks

• Build and nurture strategic relationships with key channel partners to enhance co-marketing opportunities

• Create personalized marketing initiatives that address the unique needs and goals of different partner segments

• Collaborate with sales teams to align marketing efforts with partner acquisition and retention strategies

• Develop compelling value propositions that highlight the benefits of partnership with our company

• Manage partner marketing programs that drive referrals and expand our partner ecosystem

• Track and analyze key accounts and partner engagement metrics and optimize campaigns accordingly

• Coordinate partner-focused events, webinars, and thought leadership content

• Perform additional duties and special projects as assigned by management to support evolving business needs and team objectives

Required Skills & Experience

• Experience in B2B marketing, with specific focus on enterprise and technology partner marketing or channel marketing

• Proven track record of developing successful marketing strategies for enterprise technology partnerships

• Strong understanding of channel sales dynamics and partner relationship management

• Experience working with CRM systems to track and nurture partner relationships

• Proficiency with social media management, email marketing, and omnichannel marketing tools

• Excellent project management skills with ability to manage multiple partner initiatives simultaneously

• Data-driven mindset with experience in campaign analysis and optimization

• Outstanding communication skills with ability to craft messaging that resonates with technology decision-makers

Preferred Qualifications

• Experience with partner marketing automation platforms

• Understanding of technology integration ecosystems and partner network development

• Background in technology sector or SaaS marketing

• Experience with ABM (Account Based Marketing) strategies for key accounts

• Familiarity with partner enablement and training programs

Tools & Technology Proficiency

• CRM software for partner relationship management

• Social media platforms for technical community engagement

• Email marketing tools for targeted campaigns

• Technical content creation knowledge

• Analytics platforms for measuring engagement

• Basic understanding of integration platforms and developer tools

Join our team and help us forge stronger connections with our key accounts and technology partners that drive mutual growth and success. Your strategic marketing expertise will directly impact our partner ecosystem development and contribute to our company's expansion in the technology marketplace.