Marketing Executive (Software Partners)

Position Overview

We are looking for a creative and analytical Marketing Executive to spearhead our marketing initiatives targeted at Software Application Partners. This role will focus on developing specialized marketing strategies that attract new software partners, nurture existing relationships, and create mutual growth opportunities. The ideal candidate will understand the unique challenges and opportunities within the software partnership ecosystem and craft messaging that resonates with software developers and vendors.

Key Responsibilities

• Develop and implement comprehensive marketing strategies specifically tailored to the software application partner market segment

• Create compelling content that showcases the value of integrating with our platform/products

• Design and manage co-marketing programs with software partners to maximize reach and impact

• Build and maintain relationships with software partner marketing counterparts to facilitate collaborative initiatives

• Develop technical marketing materials that effectively communicate our product/solution benefits and opportunities

• Create and manage software-focused campaigns to generate more leads and increase engagement among software application partners

• Coordinate partner-specific events, hackathons, and technical workshops

• Measure and report on the effectiveness of software partner marketing programs

• Stay current on software partnership market trends and competitive landscape to inform marketing strategies

• Perform additional duties and special projects as assigned by management to support evolving business needs and team objectives

Required Skills & Experience

• 1+ years of experience in technology marketing, preferably with focus on developer relations or software partnerships

• Demonstrated success in creating marketing programs for technical audiences

• Understanding of software integration concepts, APIs, and development ecosystems

• Experience with developer marketing or technical product marketing

• Proficiency with CRM systems for tracking partner relationships

• Strong technical aptitude and ability to translate technical concepts into compelling marketing messages

• Experience with content marketing for technical audiences

• Data-driven approach to campaign measurement and optimization

Preferred Qualifications

• Background in software development or technical product management

• Experience with partner or developer portal management

• Understanding of software marketplace dynamics

• Familiarity with API marketing and developer experience (DX) concepts

• Experience with technical community building and engagement

Tools & Technology Proficiency

• CRM software for partner relationship management

• Social media platforms for technical community engagement

• Email marketing tools for targeted campaigns

• Technical content creation knowledge

• Analytics platforms for measuring engagement

• Basic understanding of integration platforms and developer tools

Join our team to help us expand our software application partner network and create a thriving ecosystem of integrated solutions. Your expertise in marketing to software vendors will directly contribute to our platform's growth and market position within the technology landscape.