Marketing Assistant Manager (Software Partners)

Position Overview

We are seeking an experienced Marketing Assistant Manager to lead our marketing department focused on Software Application Partners. This senior role will be responsible for developing and executing the strategic marketing vision, managing a team of marketing professionals, and driving growth of our software partner ecosystem. The ideal candidate will combine deep technical marketing expertise with strong leadership abilities to enhance our market position and foster a thriving partner network.

Key Responsibilities

• Develop and oversee comprehensive marketing strategies for the software application partner segment

• Lead and mentor a team of marketing specialists, providing guidance, professional development, and performance management

• Establish marketing KPIs and reporting frameworks that align with business objectives

• Manage departmental budget and resource allocation for maximum ROI

• Build executive-level relationships with key software partners to develop strategic co-marketing initiatives

• Collaborate with Product, Sales, and Business Development teams to ensure alignment of partner marketing activities

• Present marketing performance results and strategic recommendations to senior leadership

• Drive innovation in partner engagement approaches to differentiate from competitors

• Oversee the development of high-quality technical marketing materials and campaigns

• Represent the company at industry events and partner conferences

• Perform additional duties and special projects as assigned by management to support evolving business needs and team objectives

Required Skills & Experience

• 3+ years of experience in technology marketing, with at least 1 year focused on developer relations or software partnerships

• 1+ years of team management experience, preferably in a B2B tech environment

• Proven track record of developing successful marketing strategies for technical audiences

• Strong understanding of software integration concepts, APIs, and development ecosystems

• Experience building and scaling partnership marketing programs

• Advanced proficiency with CRM systems and marketing automation platforms

• Excellent communication and presentation skills, particularly in translating technical concepts

• Data-driven decision-making approach with experience in budget management

• Bachelor's degree in Marketing, Business, Computer Science, or related field

Preferred Qualifications

• Degree in a relevant field

• Experience managing marketing for a platform or marketplace business

• Technical background in software development or product management

• Experience with partner or developer portal strategy and development

• Knowledge of partner ecosystem business models and revenue strategies

• Track record of successfully launching co-marketing programs with major software partners

Tools & Technology Proficiency

• CRM and partner relationship management platforms (Salesforce, HubSpot, etc.)

• Marketing automation and campaign management tools

• Analytics platforms and data visualization tools

• Content management systems

• Budget management and forecasting tools

• Project management software

• Understanding of API platforms and developer tools

This leadership position offers an exciting opportunity to shape our partner marketing strategy and drive measurable growth in our software application ecosystem. Your strategic vision and leadership will directly impact our competitive positioning in the technology marketplace.